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PR Manager, CLIA UK & Ireland


CLIA (Cruise Lines International Association) is a non-profit global cruise industry organisation. CLIA represents the interests of member 62 cruise lines, 275 Executive Partner Members and more than 14,000 travel agencies. CLIA participates in the regulatory and policy development process while supporting measures that foster a safe, secure and healthy cruise ship environment. CLIA's Executive Partner Membership programme includes strategic relationships between key cruise industry suppliers and organisations, cruise lines, ports and shipyards and provides interaction with governmental agencies. CLIA’s Travel Agent programme includes online learning and accreditation, live events, unique online resources and engagement platforms. 

The PR Manager supports CLIA with the creation and delivery of the strategic PR plans for CLIA, and the UK & Ireland cruise industry through social media, print, broadcast and online editorial activity.  Activity will include the promotion of cruise holidays to a consumer and trade audience, promotion of CLIA trade activity and events, ensuring at all times positive promotion of the industry, reputation and crisis management. 


Key Responsibilities

Create and deliver an annual strategic PR plan with clear KPIs in line with the objectives of the organisation/working groups. Update the plan with campaign planning and outcomes, PR activity and results

Action core proactive and reactive media relations; press releases, announcements, news and creative campaigns to generate stand out editorial across appropriate media to retain loyal cruise guests as well as building a new to cruise audience.

Maintain CLIA as the authoritative voice within the industry 

To build, maintain and extend relationships with all key journalists and influencers through relevant and timely production of news releases/ feature material/proactive story ideas

Work alongside CLIA leaders in the UK and Ireland, Europe and Global, the PR Working Group and other stakeholders

Crisis management and protection of the industry’s reputation


Key Tasks

Support CLIA and the development and execution of stand-out creative PR plans in print, broadcast, social media and online with emphasis on online & print consumer presence

Support CLIA with crisis management and issues messaging and reaction as necessary

Generate creative ideas generating/writing/issuing of news releases and features 

Maintain and increase cruise coverage in traditional travel pages and extend into wider consumer/lifestyle press

Implement and sell in ideas pro-actively to all media, online, print and broadcast

Develop and maintain relationships with key digital influencers

Work with the CLIA UK & Ireland Director to ensure that all activity is completed to a high standard, within deadlines and within budget

Deputise for CLIA UK & Ireland Director as necessary

Act as a key point of contact for trade and consumer media; and to actively seek ‘new to cruise’ media and new opportunities to drive newcomers to cruising

Produce regular measurement reports for CLIA on activity, media sentiment, budgets and responses

From time to time the National PR Manager may be called upon to undertake other duties and activity, including European travel if required. 

Work with key CLIA stakeholders including the PR Working Group to ensure consistent planning and messaging across the organisation


Key Attributes

To be self-motivated, creative and able to work to strict deadlines

A keen eye for details

Strategic analysis and implementation of annual PR plans

Understanding of the commercial needs of members and synergy with PR campaigns

To undertake ad hoc out of hours and weekend duties as required

Strong network of relevant media contacts, strong news release writing skills

Understanding and experience of digital PR and its role in today’s PR mix

Practical experience of reputation and crisis management, and public affairs a bonus


How to apply:

Please submit a cover letter along with your CV to lprior@cruising.org with the subject line entitled "PR Manager, CLIA UK & Ireland".

Only shortlisted candidates will be contacted.